Graphic and Experience Designer and Researcher
Lindauer - Master brand logo refresh
Lindauer - Child brand logos
Lindauer - Master brand refreshed logos with tagline, URL, and black
LINDAUER BRAND IDENTITY REFRESH
A change in company ownership necessitated a fresher approach to the brand. The goal of the refresh was to move the name and brand identity, which included the full name of the founder, forward while conveying the importance of its heritage and not abandoning its roots.
The playful candy colors of the original logo in the graphic element were updated to richer more mature tones. The name of the founder was shortened to simply Lindauer to maintain name recognition while conveying that new things are happening.
In addition to the fresh master brand and several versions featuring a tagline and URL, two-child brand logos were created to elevate the growing business offerings.